SEO MARKETING: THE FUTURE OF BUSINESS SUCCESS
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
In the business world of today, the use of the internet to promote your service and products is on a dramatic increase. Several internet approaches which have proven to be effective are available for the advertisement of goods and services. One of these approaches is through the use of Search Engine Optimization Marketing (Organic SEO).
Organic Marketing is a type of internet marketing that involve the promotion of websites through different approaches such as search engine optimization (SEO), keyword research, competitive analysis, social media, banners, paid listings etc, which aim at maximizing the volume, quality and visibility of company website by people using search engines through the natural or un-paid (“organic” or “algorithmic”) search results. SEO marketing plays a vital role, in promoting a website by sending it to highest rank on search engines, including Google, Bing, Yahoo, Ask and MSN and also, in getting traffic from the free, organic, editorial and natural listing on the search engine.
Due to its wide coverage, SEO marketing is the veritable tool used in a business environment especially, in promoting large & small scale businesses and also the start-up business. The major challenges faced by the newly established business are low turn-out of customers, low sales and in turn, low revenue generation. And these challenges have led to the folding up of businesses in the past. However, with the advent of SEO Marketing options, which is a product of globalization and advanced technology, a business had received a tremendous boost in traffic and patronage. In comparison with the traditional advertisement which is made use of television, radio, newspapers, and magazines, billboards and displays, SEO Marketing, have greater advantages which include the following:
- √ SEO marketing is cost-effective compared
- √ SEO marketing can be monitored and measured to see its efficiency
- √ The content of advertisement can be changed with ease
- √ SEO marketing is a good platform for interaction between the buyer and seller
- √ SEO marketing provides a long term Long-Term promotion for product and services.
- √ Having a well-defined target market is more important than ever.
With these advantages highlighted above, SEO marketing remains a crucial tool for the promotion of online local business and is one of the most sought for on the internet. A recent study carries out shows that about 96% of marketers use Search Engine Marketing to provide informational and educational content for their product and services, and the top advertiser’s rate search engine optimization (SEO) as the most successful in achieving marketing objectives such as lead generation and increased Web traffic. However, almost 100% of customers are estimated to search for information about a local business online using a mobile phone.
Other benefits that could be derived from the use of SEO marketing include:
- √ Enhancing brand awareness and reputation
- √ Increasing search engine result pages (SERP)
- √ Selling products or services
- √ Generating Leads
- √ Providing content for research purposes
- √ Increases conversion rates
- √ Improve search engine position
- √ Drive qualified traffic to your site
- √ Reduce Bounce Rate
In conclusion, SEO marketing is an effective business strategy that promotes the business to a lofty height and serves as a tool for determining the future of business success.
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