Why Is Video Marketing So Important?
Video Is More Persuasive
Video Builds Trust & Credibility More Effectively
Search Engines Love Video Content
Video Vastly Improves Email Marketing Campaigns
93% of marketers use video for online marketing, sales or communications
72.1 million smartphone users watched video on their devices at least monthly in 2015, and this is projected to rise to 1.8 billion in 2017
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Every Day, YouTube’s 1+ Billion Users watch hundreds of millions of hours of video and generate billions of unique views.
Video Marketing allows you to be part of the world’s 2ND LARGEST SEARCH ENGINE: YouTube!
Videos RANK 50 TIMES EASIER than text-based content in search engines.
82% of all internet traffic in 2018 will be video.
YouTube has surpassed Facebook as the LARGEST SOCIAL MEDIA SITE!
Video Appeals to Mobile Users
Video and mobile go hand in hand. From 2014 to 2017, mobile video views have increased by 500%. YouTube reports mobile video consumption rises 100% per term. Since individuals wish to watch videos on the go, and therefore the quantity of smartphone users is growing, your video audience keeps obtaining larger and greater.
In addition, Google tells consumers smartphone users will triple viewers then TV viewers and double the times compare to desktop viewers to feel a way of non-public association to brands that show video content or ads on their devices.
Companies, organizations and even personalities think about the ability of video on social media. Video is one in all the most indicators whether or not their complete is effective or not. To become infectious agent – to be shared, likable and commented on – the content printed on a social platform should have an explicit quality to catch on like a flu. Video promoting has become one in all the foremost effective and best way in which to market a business. This is why SEO is so important for your video marketing campaigns otherwise your video will never been seen.
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Video marketing is a sure way to educate people about you, your products and services, your blogs and your websites. Video marketing is a new way to reach millions of customers because it is very interactive and informative. People prefer to see the ads to read.
Some advertisers are faced with the dilemma of deciding whether to launch a video ad campaign or why they are already doing it. In short, if you do not use video as part of your marketing strategy, stay behind. Here are nine reasons why.
Your customers are watching more videos. Statistics show that your audience is watching a video. This is probably the only benefit you need to hear:
92% of B2B prospects use online videos.
4 billion videos are broadcast daily on YouTube.
About a third of buyers will buy a product after viewing a video ads
Video ads convert sales. The biggest names in the online markets, including Amazon and eBay, report that adding a video ad to a product description increases the chances of the buyer buying this item by 35%.
People share the video. Those who watch a video ad and find it interesting or valuable share it with their followers on social networks. In fact, Twitter users share more than 700 videos per minute. This phenomenon can exponentially increase the exposure of your video.
Video ads work well with mobile users. The number of people watching videos on mobile devices continues to grow. An interesting statistic for companies distributing videos is that until the end, 88% of short pieces (about 30 seconds) are visible on mobile devices. It’s not the same for those who see the ad on a computer.
Videos are an excellent format for information and education. Video ads with multi-directional audio elements work just as well as educational material. They are especially effective when used for product demonstrations or hands-on tutorials, as viewers can see how certain things work or learn a new skill.
The major search engines give priority to video content by adjusting the algorithms that allow some websites to get better rankings. Distributing videos on social media, posting them on blogs, and adding them to your website increases the chances of your audience finding them when they search for relevant information.
A video transmits large amounts of information in a short time. In a video, you can say more in less time than text. The video is more appealing to the senses. So you can transfer more information by viewing and counting them simultaneously.
The video tells your story better than other formats. The emotional impact of video ads is significant. You create a stronger personal relationship when you tell stories visually and audibly, and associate the emotions of a viewer with your product or service.