In short, ad walkers are people who have signs or billboards that convey their message to potential customers.
A walking advertisement is usually kept in a high traffic area while wearing the sign of your business to advertise directly to people. They may be stationary, but for greater public appeal, they often make a few turns or greet passers-by to get their attention.
Taking into account the nature of their work, walkers are also called human billboards. Their attractive billboard posters give people a reason to read and read the message that is exactly what you need to anchor them in your business. Whether you have a roofing company, auto repair shop, a furniture store or even a restaurant, this out-of-home mode can increase your conversion and sales rates.
Big benefits of a walking advertisement
A human billboard can give you the exposure you need for your business. This is a great addition to your marketing campaigns as it leads you directly to your potential customers. In fact, here are some of the benefits you can expect from a hiking sign:
1. Engage impulse buyers in your business.
You’ll never know it, but there are impulsive buyers who can walk the streets or drive by in a car thinking about a product you have. If you can reach them with a unique sign, you make a sale immediately.
If these customers are satisfied with the quality of the product you deliver, they will pass it on to their family and friends which will expand your customer base. In any business, the ideal time is very important, so hiring walkers who can attract this type of buyers.
2. Be more visible to your target market.
You have incredible products or services to offer, but your sales are still below your expectations. One possible reason for this is the lack of presence or visibility for potential customers. For more people to buy your product or your service, it is necessary that you bring your business to the customer.
Whether you are starting out or looking to grow your business, this will help you expand your reach. An ad walker is what you need to be more current with your potential buyers. They know how to create a sense of urgency for the customer needed to make a sale.
3. No more same old boring billboards.
It’s not enough to hang a huge sign on the road to gain more traffic for your business. Your competitors are already doing it, and how is it different from others? You should develop a smarter campaign that will instantly alert people to your business and go directly to you.
That’s why walkers can help you achieve your sales goals by making your billboards more dynamic and interesting. They turn heads, make people look twice, they greet people, hand out promotional materials and even announce specials to wake up the crowd. If you see human billboards in the street, I guarantee they will capture your attention more than that boring old school sign on the on the streets?